I would advise really understanding your needs in advance. You should also understand the markets, the geographies, and the languages that need to be covered. If you want 100 languages, it will take them some time to prepare everything. If you are looking for mostly English, you should go for it. They are really good for the Russian and the Latin American markets. They are in fact perfect for these markets because they have many payment processors there. You will see an increase in the revenue and also payment acceptance there. It is a website. In terms of the design, it is not really flexible, but on the other hand, we're fine with the current design. It is good. They are limited in terms of currencies. They have around 20 most common and most popular currencies, and for us, that's enough because for other countries in which we sell, we just show prices in USD, and it is working fine. In terms of reducing the fraud rates by using its AI-based fraud minimization technology, it is hard to say how much fraud rate it has reduced because they just don't show us this information, so we don't really know. We just know that there were some "payment is not accepted," which is common because sometimes, when you try to pay multiple times, at some point, it gets blocked when you enter the wrong code. So, it's hard to evaluate. I would rate it an eight out of 10. What is a bit unpleasant is that it is not that flexible, but Softline's will to change things or adjust things to our needs is really amazing. They do their work, and their solution does work, so they're good. They're definitely worth a try.
Head of Channel & Operations Department at a tech vendor with 1,001-5,000 employees
Real User
2021-03-17T17:14:00Z
Mar 17, 2021
For anybody who is considering Softline, I would say that it is a solution where everything works and I don't have any problems with it. If I had problems then I wouldn't be working with it. Overall, our goals are simple at this point and Softline works well for us. I can't say at this point that I can think of anything that needs to improve. I would rate this solution a ten out of ten.
Do not be afraid to cooperate with companies with Russian roots. Allsoft employs very experienced specialists who will always help you. Vendor support is a very important component for the success of both parties. If changes are required due to continued optimization of the solution, I am sure that we could make them quickly. I would rate this solution as a nine (out of 10).
You need to understand the specific features and peculiarities of your business. Be ready to participate in that process, because you know your business best. Softline can actually help and support you, giving you some advice, but you should be the one who knows what is best for your business. Don't hesitate to request some specific requirements, customization for the cart design, and other things, because Softline eCommerce can do it in different ways, but you should know what exactly will work for your business. Be ready to test and change if something is not working. Softline continues to optimize and improve this solution. For example: * Adding additional payment methods. * Adding different cross-sell and upsell scenarios for promotional campaigns. When we needed to show partners' incentive in the shopping cart, then they have customized and added designs to make it look how we wanted. * Constant review of features, such as, different optimizations. We are looking to improve the speed of the code delivery and optimize emails. This is critical for us, because we are trying to change all the time. We also have some modernization projects related to how our website looks as well as some plans for changing our product portfolio and subscription model next year. We try to have more product features than our competitors and stay up-to-date with the market, so we need our partners to change with us and adapt to this changing world. At the same time, we always want to improve the conversion rate of our shopping cart, showing better conversations. This is why we need our partners to change with us. So, we are constantly developing. Right now, we are in the process of reviewing if we should add taxes or not. There is a new law in Russia where software produced in Russia shouldn't have taxes, thanks to our government. So, we are not going to have any taxes next year. However, for some services, e.g., B2B support and some customer support as a service, we have to add taxes and this is done in separate agreements. In general, for all consumer products, we haven't been asking for additional VAT from our customers. We don't plan to have it, except for the services. The solution is very flexible here. I would rate this solution as a nine (out of 10). This is a very high mark because definitely there is some room for improvement. In general, we are satisfied with service.
Senior eCommerce Platform Specialist at Avast Software
Real User
2020-12-06T06:40:00Z
Dec 6, 2020
If you are implementing it for one region, keep in mind there may be new markets in the future. We realized (because of this) that it is important to have a default version of Softline eCommerce in the English language. It is good to have an English reference for expanding to other markets, especially when you need to localize email notifications, checkout, layout, etc. Softline has hired some new people, because they now offer their services in more regions than they used to. They have been trying to optimize the solution, but there are many parts which can still be improved. They are trying to do some improvements on the back-end part of their checkouts. For example, one of the improvements was that they prepared a default version of the checkout, which can be used as a reference. This was something that could improve the maintenance of the cart at checkout. I wouldn't say that the report or UI are strong parts of Softline eCommerce. Email campaigns are something that we do internally. We are not using Softline eCommerce for this. If Softline would provide us with a really good solution for some specific markets, then we will discuss this internally. However, we don't have any major projects right now to expand this solution into new markets. I would rate this solution as a seven out of 10. They provide a pretty good value for our company, but definitely there are some items which could be improved.
Digital Marketing Country Manager, Brazil at Avast Software
Real User
2020-12-01T05:04:00Z
Dec 1, 2020
For those who want it, Softline eCommerce should be focused on customization. Other solutions in the market can't deliver the same level of customization. Make sure what you want is clearly explained in the very beginning of any conversations. Don't wait to be halfway through the project to comment on something. As far as I know, we are doing very well with the email market in Russia. It seems like my company is happy with Softline's solution. For Brazil specifically (my area), we are not yet doing the email campaigns. That is something that we are planning to do next year, but I don't see any problems. Though, sales will be done in the cloud at that time. If Softline is able to provide us a solution for IPM on our own platform, then I don't think that it will be a problem for them to provide a service in the cloud. I would rate this solution as an eight out of 10.
Senior eCommerce Specialist | Checkout & Payments at Avast Software
Real User
2020-11-24T07:57:00Z
Nov 24, 2020
I would definitely recommend Softline. I would also advise that, at the beginning of a project, you do the preparation phase very well. You should even be slightly annoying to them and check as many details as possible. Double-check things. Softline continues to optimize and improve their solution. They trial new things, for example, testing new payment service providers on their side. Their continual optimization is very important for us. It involves innovation and helping us improve the customer experience in this region. That is very important.
Softline Ecommerce is a part of Softline Group, a leading global IT company.
Our All-in-One Ecommerce Solution for Digital Sales helps businesses to increase their revenue in online sales in Europe, Asia and Latin America.
We take care of payment processing in local currency & invoicing, tax management & compliance, protect transactions with AI-based fraud systems.
I would advise really understanding your needs in advance. You should also understand the markets, the geographies, and the languages that need to be covered. If you want 100 languages, it will take them some time to prepare everything. If you are looking for mostly English, you should go for it. They are really good for the Russian and the Latin American markets. They are in fact perfect for these markets because they have many payment processors there. You will see an increase in the revenue and also payment acceptance there. It is a website. In terms of the design, it is not really flexible, but on the other hand, we're fine with the current design. It is good. They are limited in terms of currencies. They have around 20 most common and most popular currencies, and for us, that's enough because for other countries in which we sell, we just show prices in USD, and it is working fine. In terms of reducing the fraud rates by using its AI-based fraud minimization technology, it is hard to say how much fraud rate it has reduced because they just don't show us this information, so we don't really know. We just know that there were some "payment is not accepted," which is common because sometimes, when you try to pay multiple times, at some point, it gets blocked when you enter the wrong code. So, it's hard to evaluate. I would rate it an eight out of 10. What is a bit unpleasant is that it is not that flexible, but Softline's will to change things or adjust things to our needs is really amazing. They do their work, and their solution does work, so they're good. They're definitely worth a try.
For anybody who is considering Softline, I would say that it is a solution where everything works and I don't have any problems with it. If I had problems then I wouldn't be working with it. Overall, our goals are simple at this point and Softline works well for us. I can't say at this point that I can think of anything that needs to improve. I would rate this solution a ten out of ten.
Do not be afraid to cooperate with companies with Russian roots. Allsoft employs very experienced specialists who will always help you. Vendor support is a very important component for the success of both parties. If changes are required due to continued optimization of the solution, I am sure that we could make them quickly. I would rate this solution as a nine (out of 10).
You need to understand the specific features and peculiarities of your business. Be ready to participate in that process, because you know your business best. Softline can actually help and support you, giving you some advice, but you should be the one who knows what is best for your business. Don't hesitate to request some specific requirements, customization for the cart design, and other things, because Softline eCommerce can do it in different ways, but you should know what exactly will work for your business. Be ready to test and change if something is not working. Softline continues to optimize and improve this solution. For example: * Adding additional payment methods. * Adding different cross-sell and upsell scenarios for promotional campaigns. When we needed to show partners' incentive in the shopping cart, then they have customized and added designs to make it look how we wanted. * Constant review of features, such as, different optimizations. We are looking to improve the speed of the code delivery and optimize emails. This is critical for us, because we are trying to change all the time. We also have some modernization projects related to how our website looks as well as some plans for changing our product portfolio and subscription model next year. We try to have more product features than our competitors and stay up-to-date with the market, so we need our partners to change with us and adapt to this changing world. At the same time, we always want to improve the conversion rate of our shopping cart, showing better conversations. This is why we need our partners to change with us. So, we are constantly developing. Right now, we are in the process of reviewing if we should add taxes or not. There is a new law in Russia where software produced in Russia shouldn't have taxes, thanks to our government. So, we are not going to have any taxes next year. However, for some services, e.g., B2B support and some customer support as a service, we have to add taxes and this is done in separate agreements. In general, for all consumer products, we haven't been asking for additional VAT from our customers. We don't plan to have it, except for the services. The solution is very flexible here. I would rate this solution as a nine (out of 10). This is a very high mark because definitely there is some room for improvement. In general, we are satisfied with service.
If you are implementing it for one region, keep in mind there may be new markets in the future. We realized (because of this) that it is important to have a default version of Softline eCommerce in the English language. It is good to have an English reference for expanding to other markets, especially when you need to localize email notifications, checkout, layout, etc. Softline has hired some new people, because they now offer their services in more regions than they used to. They have been trying to optimize the solution, but there are many parts which can still be improved. They are trying to do some improvements on the back-end part of their checkouts. For example, one of the improvements was that they prepared a default version of the checkout, which can be used as a reference. This was something that could improve the maintenance of the cart at checkout. I wouldn't say that the report or UI are strong parts of Softline eCommerce. Email campaigns are something that we do internally. We are not using Softline eCommerce for this. If Softline would provide us with a really good solution for some specific markets, then we will discuss this internally. However, we don't have any major projects right now to expand this solution into new markets. I would rate this solution as a seven out of 10. They provide a pretty good value for our company, but definitely there are some items which could be improved.
For those who want it, Softline eCommerce should be focused on customization. Other solutions in the market can't deliver the same level of customization. Make sure what you want is clearly explained in the very beginning of any conversations. Don't wait to be halfway through the project to comment on something. As far as I know, we are doing very well with the email market in Russia. It seems like my company is happy with Softline's solution. For Brazil specifically (my area), we are not yet doing the email campaigns. That is something that we are planning to do next year, but I don't see any problems. Though, sales will be done in the cloud at that time. If Softline is able to provide us a solution for IPM on our own platform, then I don't think that it will be a problem for them to provide a service in the cloud. I would rate this solution as an eight out of 10.
I would definitely recommend Softline. I would also advise that, at the beginning of a project, you do the preparation phase very well. You should even be slightly annoying to them and check as many details as possible. Double-check things. Softline continues to optimize and improve their solution. They trial new things, for example, testing new payment service providers on their side. Their continual optimization is very important for us. It involves innovation and helping us improve the customer experience in this region. That is very important.