How do you or your organization use this solution?
Please share with us so that your peers can learn from your experiences.
We primarily use the solution for reporting.
We analyze data from their marketing campaigns, and social networks in order to determine which campaigns are more effective, and which channels are producing the best results.
My primary use case for IBM Cognos is reporting.
We are a solution provider. We come up with the business requirements for our clients, and then we provide a complete solution for catering to their specific needs. We come up with a customized BPM or a BA or another analytical solution and we offer them as a package.
Our primary use for the solution is just pure BI (Business Intelligence) delivery.
We all know it's really hard to get good pricing and cost information.
Please share what you can so you can help your peers.
What types of insights do businesses gain from BAM as opposed to BI?