Being able to track open and click rates, so we can adjust email content appropriately.
Being able to track open and click rates, so we can adjust email content appropriately.
We can track the links within emails to verify what is getting clicked so we can adjust the email content.
I've used it for one and a half years.
No issues encountered.
No issues encountered.
It's very good.
No previous solution was used.
We did a in-house implementation.
To setup it cost the developers 20 man-hours to implement the product. Day-to-day is the standard pricing as per their website.
No other options were evaluated.
Get the analytics and development teams involved from the beginning.