We did not previously use a different solution previously. 

The reason we decided to use Marketing cloud is it is the most popular solution on the market with a low cost. It is most suitable for large organizations. 

Prior to Salesforce, there was no other CRM tool. We were using Excel.

We previously used MailChimp.

I have previously used Sabiel but I would recommend Salesforce due to its performance. There are guard rails for implementation to guide you. The performance is guaranteed because your development has to be within those specific parameters. The Salesforce ecosystem is more powerful than Siebel.

Salesforce is fully integrated. When using Oracle products, I had to use multiple tools to make things work which takes up a lot of time. The APIs are also more difficult to use with Siebel compared to Salesforce.

I have used Marketo and other Adobe solutions.

I used HubSpot before Salesforce Marketing Cloud. I switched the platform since I changed the company. In terms of data management, Salesforce outshines HubSpot. It provides robust data handling and excels in generating innovative ideas and feedback. Specifically, tools like Einstein contribute significantly by offering insights on enhancing EDR.

One standout feature is the 360-degree view in Salesforce, a capability absent in HubSpot.

We chose the product since it was a Salesforce native application. 

We previously used Jira and migrated to Salesforce. 

No.

We previously used custom developer software in-house before switching to Salesforce Marketing Cloud.

When I got to the company I believe they used a different solution, but I don't recall its name. 

Market Volt was elementary compared to Marketing Cloud.

Apart from using Salesforce Marketing Cloud, I used Microsoft Dynamics CRM, and to be honest, I prefer that over Salesforce Marketing Cloud. However, my company uses Salesforce Marketing Cloud.

Previously, I worked with SugarCRM. Approximately eight years ago. In my opinion, it was much less scalable. But it was also fine, and perhaps more intuitive. There weren't a lot of things. In my opinion, Salesforce is on a different level. However, because it has been eight years, SugarCRM may have moved on.

I've also used Oracle Sales Cloud, which I find is better for creating opportunities and keeping track of your pipeline. With Salesforce, you need to create specific custom reports to see all your opportunities in one spot, whereas it's a little more intuitive with Fusion to click a few buttons and see everything. Salesforce has almost too many options. However, creating a quote is much easier with Salesforce than with Oracle Sales Cloud.

I have used SAP CRM previously and Salesforce Marketing Cloud is more flexible.

I have not used another solution previously. 

I have not used a different CRM solution.

I used the Experian email platform and it was very slow and hard to use. Mailchimp is great for small businesses, but I wouldn't recommend it for a big corporation. I also had a look at Alterian and once again, it might be right for smaller businesses, not for a big corporation.

I have used solutions by Oracle and Microsoft, but they are far from this solution. Very far. Oracle and Microsoft are not at the same level. Microsoft is just for the SMB market, not big companies, and the scalability and performance are better than in Salesforce.

We did use a different solution, however, we switched based on the pricing.

I worked on Oracle Eloqua and Marketo. However, Salesforce is user-friendly and the sales rep can easily handle data.