MailChimp Reviews

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Real User
Partner/Owner, Trainer and Speaker at DigiEnable
Mar 05 2018

What is most valuable?

The most valuable features for us, include being able to group our contacts on our email lists into multiple segments, and the vast array of mobile-ready templates we can use for our emails. Also, the ability to gain analytical data is... more»

How has it helped my organization?

This has given DigiEnable the ability to send out engaging, interactive and great looking emails, with ease and relative speed, to keep in touch with our clients and subscribers. It's much better to use a client like Mailchimp to avoid... more»

What needs improvement?

Some competitors also provide further details of the open rates and enable a more specific way of tracking users processes through to the end call-to-action or purchase. Sadly now Mailchimp has started charging for the use of the... more»
Real User
Digital Marketing Specialist at a non-profit with 51-200 employees
Mar 22 2017

What is most valuable?

There are several features in MailChimp that make it an invaluable tool for email communications. For me, the ability to design professional-looking, responsive email templates quickly and easily is crucial. In addition to the actual email... more»

How has it helped my organization?

We rely heavily on email to communicate with our audience. The downside of sending many emails is that the unsubscribe rate goes up. By segmenting lists, we were able to decrease the unsubscribe rate. We also can smoothly gather new leads and... more»

What needs improvement?

MailChimp’s reports on audience engagement are not the most robust. We have the ability to see statistics on any given email, but aggregate reporting on the performance of a specific group of emails is not a native feature. This would be... more»
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Real User
Blog Manager at a tech company with 1,001-5,000 employees
Jul 27 2017

What is most valuable?

Seeing the click rates, i.e., what people are clicking on to gauge what the subscribers to our emails are interested in is the most valuable feature.

How has it helped my organization?

I can quickly send out newsletters without spending too much time building out the emails.

What needs improvement?

The WYSIWYG editor doesn't work in the email client that IBM uses, so I've had to completely code out the email. While this isn't a huge problem, it will take a bit of time to get the template up and running, i.e., when I want to change the... more»
Real User
Digital Marketing Practice Lead at a media company with 51-200 employees
Jul 12 2017

What do you think of MailChimp?

Valuable Features Provides easy list importing/exporting and management, easy newsletter automation setup, marketing (email) automation workflows, and simple design options. • Improvements to My Organization We distribute all sales blasts, newsletters, and investor updates through MailChimp. The ease of use and price point enables us to scale our email initiatives efficiently as we grow. • Room for Improvement Automation workflows have limited trigger options. • Use of Solution We have been using this solution for five years. • Stability Issues I have yet to see MailChimp fail in five years of frequent use. • Scalability Issues There were no scalability issues, in regards to list size. It was only when it came to wanting more sophisticated automation...
Real User
Technology Adviser at a manufacturing company with 51-200 employees
Aug 09 2017

What is most valuable?

Automation. Segmenting our database allows us control over content delivery and marketing multiple product mediums at the same time.

How has it helped my organization?

Probably automation again. We have multiple campaigns such as product marketing emails, seminar series emails, and blog content with referral emails that cross over various vertical markets. MailChimp enables us to manage how the content... more»

What needs improvement?

Integrations with other software.

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User Assessments By Topic About MailChimp

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What is MailChimp?

MailChimp is an email marketing service with more than 5 million users around the world. Design, send, and track email newsletters from anywhere. And since MailChimp is built to support lists with millions of subscribers, we'll scale with your company.

MailChimp customers

The Atlantic, WNYC, Sierra Nevada, New York Times

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