Website visitor tracking, integration with Salesforce and Webex, landing pages and forms.
Improvements to My Organization
Our organization was operating blindfolded before implementing Act-On. We're able to have complete visibility into our website visitor behavior and easily integrate this into our CRM. We're able to segment our visitors based on behavior and lead score and serve them to the sales team on a platter.
Room for Improvement
I'd love to see a mobile app
Use of Solution
We have a team of about 10 using it and we've had no issues with scalability
Customer Service and Technical Support
Customer Service: Top notch. Their CSMs are quick to respond.Technical Support: The help desk always picks up and is quick to find someone who can help if the first person doesn't know the answer.
We had briefly implemented AMP. We found Act-On to better in every category of marketing automation.
It was very straightforward.
Other Solutions Considered
We looked at Eloqua, Hubspot and Marketo.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Jul 22 2014