Act-On Software Review

A cost-effective and powerful solution that meets all of our marketing automation needs (and then some)

What is most valuable?

Website visitor tracking, integration with Salesforce and Webex, landing pages and forms.

How has it helped my organization?

Our organization was operating blindfolded before implementing Act-On. We're able to have complete visibility into our website visitor behavior and easily integrate this into our CRM. We're able to segment our visitors based on behavior and lead score and serve them to the sales team on a platter.

What needs improvement?

I'd love to see a mobile app

For how long have I used the solution?

2 years

What was my experience with deployment of the solution?


What do I think about the stability of the solution?

No issues

What do I think about the scalability of the solution?

We have a team of about 10 using it and we've had no issues with scalability

How are customer service and technical support?

Customer Service: Top notch. Their CSMs are quick to respond.Technical Support: The help desk always picks up and is quick to find someone who can help if the first person doesn't know the answer.

Which solution did I use previously and why did I switch?

We had briefly implemented AMP. We found Act-On to better in every category of marketing automation.

How was the initial setup?

It was very straightforward.

What about the implementation team?

In-house team

Which other solutions did I evaluate?

We looked at Eloqua, Hubspot and Marketo.
**Disclosure: I am a real user, and this review is based on my own experience and opinions.
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1 Comment

author avatarit_user4401 (Developer at a transportation company with 1,001-5,000 employees)

As far as I know, there is a mobile application available for Android and iOS. Have you checked it?