Act-On Software Review

A cost-effective and powerful solution that meets all of our marketing automation needs (and then some)

Valuable Features

Website visitor tracking, integration with Salesforce and Webex, landing pages and forms.

Improvements to My Organization

Our organization was operating blindfolded before implementing Act-On. We're able to have complete visibility into our website visitor behavior and easily integrate this into our CRM. We're able to segment our visitors based on behavior and lead score and serve them to the sales team on a platter.

Room for Improvement

I'd love to see a mobile app

Use of Solution

2 years

Deployment Issues


Stability Issues

No issues

Scalability Issues

We have a team of about 10 using it and we've had no issues with scalability

Customer Service and Technical Support

Customer Service: Top notch. Their CSMs are quick to respond.Technical Support: The help desk always picks up and is quick to find someone who can help if the first person doesn't know the answer.

Previous Solutions

We had briefly implemented AMP. We found Act-On to better in every category of marketing automation.

Initial Setup

It was very straightforward.

Implementation Team

In-house team

Other Solutions Considered

We looked at Eloqua, Hubspot and Marketo.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
1 Comment
Developer at a transportation company with 1,001-5,000 employeesVendor

As far as I know, there is a mobile application available for Android and iOS. Have you checked it?

04 August 14
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