Act-On is packed with features, including some that are only found on higher-priced platforms. The customer service is best-of-breed and they are constantly updating the platform and listening to their users. The price is very reasonable and their month-to-month pricing ensures they continue to earn your dollars. If you are new to automation, Act-On is a great entry point. Its easy enough to learn and the price point means you don't have to roll out all the features at once in order to get your money's worth.