Pure Storage FlashArray Review

Our customers are using Pure Storage to replacing old storage infrastructure.

We have began to sell Pure Storage to our clients recently. A lot of these customers have become return customers because they have understood the model and its ease of use. This applies no matter the company's size, large or small.

• The automation: It allows engineers to focus on other things rather than doing the more manual tasks. It automates tasks, so the ease of use is extreme. It simplifies the storage.
• Their business model: Where you pay for your support, then you can have that support for X number of years. This way you are not worrying about your support going up three to four years down the line and having to change your infrastructure at that time because it becomes obsolete. This is a positive feature that clients are seeing.

Pure Storage will have issues with positioning in the near future since its a relatively new company. For now, customers need a PoC to trust using the solution, as it can't stand on its brand name alone. They need to improve Pure Storage's marketing.

Stability is good. The feedback that we have received from clients has been great. It is a robust storage infrastructure

The initial setup is straightforward.

Pure Storage is all-flash, so this sometimes tends to make it a bit more expensive in the beginning. Once a customer gets a demo and starts using Pure Storage, sees it working with its ease of use, stability, and performance, this encourages them into purchasing the product. 

We have received good feedback from customers, in general, using Pure Storage compared to other competitors in this space.

We had an employee who used to work for one of the competitors, Dell EMC. After a year of selling Pure Storage with us, Dell EMC offered him a good job to come back. However, after selling Pure Storage, he was unable to go back to selling Dell EMC knowing what Pure Storage is capable of doing.

Pure Storage has the right business model and will be around for a long time. I wouldn't be selling Pure Storage if I didn't know it would be a success for the customer in the end.

They use an AI to understand what the capacity of the storage will be, how it will be used, and for maintenance detection. E.g., if the maintenance notices something will be going faulty, it uses its AI capabilities to understand what will happen and when it will happen, so you replace it before it happens. Another point a lot of companies is that it doesn't ever go down, because it will know before this happens. Therefore, you can be more proactive.