Being able to create dashboards on the fly while stakeholders give requirements in real-time is extremely valuable in advertising. Creating dashboards with high interactivity and drilling down with record sets of multi-millions of rows is very fast. Stake holders would have experience a very long lag with similar tools on the market.
Spotfire also has a sky-is-the-limit extensibility to it that is very impressive. I can say yes to almost anything a stakeholder asks for and be able to deliver.
There is a bevy of advanced analytics tools included that only SAS can compete with.
Improvements to My Organization
Our organization utilizes Spotfire in many ways, we have had major success in using Spotfire for resource utilization and project management as well as with big data in website analytics.
We have demonstrated creating tools using advanced analytics in Spotfire that our analytics team can run and get the information needed to provide insights extremely fast.
Room for Improvement
Some of the syntax for custom expressions can be complicated and the learning curve for advanced work is steep.
Training is only offered by Tibco and there are not many courses for advanced usage. There are a few internet blogs and community forums I can turn to, but I would like to see more training options available.
The only stability problems we have encountered are due to the anti-virus software running on the servers, but it is very rare and runs 24x7 for months without any intervention.
The product is very scalable. If server resources are running low, we can spin up a virtual server and create a new node to help share the burden.
Customer Service and Technical Support
Technical support can be a slow process involving email threads and scheduling screen share meetings, but they usually solve the problem in the end.
Other Solutions Considered
We evaluated Tableau and PowerBI
Spotfire is a very impressive solution and I would highly recommend it.