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Act-On Software OverviewUNIXBusinessApplication

What is Act-On Software?
Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant level quality with everyday customer support. Act-On Software has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit www.act-on.com.
Buyer's Guide

Download the Marketing Automation Buyer's Guide including reviews and more. Updated: October 2021

Act-On Software Customers
NYU, Tableau, Xerox, ASPCA, Lego Education, Hoopla, Avery Dennison and SolarWorld.
Act-On Software Video

Archived Act-On Software Reviews (more than two years old)

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ITCS user
Business Systems Manager at a consultancy with 501-1,000 employees
Consultant
The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most.

What is most valuable?

The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most. The CRM connection is light weight for the CRM Administrator and easy to modify per business processes. Another plus was the ability to easily segment Act-On data per different internal business units.

How has it helped my organization?

Act-On improved our account-based marketing, delivered product-driven marketing material, increased lead rates with specific sales targets, and built a stronger relationship between our marketing and sales teams.

What needs improvement?

The CRM integration with Act-On is better with Salesforce and had more value for sales representatives than it did with Microsoft Dynamics CRM; that was MS CRM's downfall. Act-On Anywhere is a nice feature for general users, but the tracking in CRM is lost, and Marketing team subject lines do not carry over on the email templates.

For how long have I used the solution?

Our Marketing team has used Act-On for four years.

What was my experience with deployment of the solution?

The setup instructions are easy to follow and can be up and running within minutes. We transitioned our Act-On instance from Salesforce CRM to Microsoft Dynamics CRM without any issues. 

What do I think about the stability of the solution?

No issues due to Act-On. However, with the CRM integration, the Administrator needs to identify any changes that could impact connection, but it is easy to monitor and update if needed.

What do I think about the scalability of the solution?

Keeping our accounts and contacts clean helped our team on scalability and Act-On offers several data cleansing services to assist for an additional reasonable fee.

How is customer service and technical support?

Act-On has an outstanding customer support team and they escalate issues to their technical teams before the frustration level. They even suggest improvements and point you to Act-On University courses and guides for easy reference later. They care about your success.

How was the initial setup?

The initial setup was very easy in Salesforce and Microsoft Dynamics CRM and Act-On has great guides to step you through the process.

What's my experience with pricing, setup cost, and licensing?

We had a complex marketing plan and other vendors mentioned additional fees for multiple processes to meet our needs and Act-On included them. Act-On does have several great options for a one-time fee and other vendors charged monthly or higher fees. Consider the Dedicated IP and Litmus option.

Which other solutions did I evaluate?

We reviewed six well-known vendors and tried one of the others due to an existing Master Service Agreement (MSA) discount offered with a sister company. Within the one month trial, we went to Act-On and happy that we did not stay with the other due to the MSA. The six reviewed were Act-On, Eloqua, HubSpot, Marketo, Pardot, and Silverpop.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
ITCS user
VP, Director of Digital Innovation at a marketing services firm with 51-200 employees
Vendor
Robust feature set, great customer support, solid overall value
Act-On is packed with features, including some that are only found on higher-priced platforms. The customer service is best-of-breed and they are constantly updating the platform and listening to their users. The price is very reasonable and their month-to-month pricing ensures they continue to earn your dollars. If you are new to automation, Act-On is a great entry point. Its easy enough to learn and the price point means you don't have to roll out all the features at once in order to get your money's worth.

Act-On is packed with features, including some that are only found on higher-priced platforms. The customer service is best-of-breed and they are constantly updating the platform and listening to their users. The price is very reasonable and their month-to-month pricing ensures they continue to earn your dollars. If you are new to automation, Act-On is a great entry point. Its easy enough to learn and the price point means you don't have to roll out all the features at once in order to get your money's worth.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
Find out what your peers are saying about Act-On Software, Salesforce, HubSpot and others in Marketing Automation. Updated: October 2021.
542,721 professionals have used our research since 2012.
ITCS user
Marketing at a insurance company with 51-200 employees
Vendor
Best Marketing Software I've Used

How has it helped my organization?

Act-On is simple to use and it makes campaign development a breeze. It allows my small marketing department to appear much larger than it is! Without knowing any code you can quickly create forms, landing pages, and e-mails - all trackable!

For how long have I used the solution?

Since Fall of 2012

How are customer service and technical support?

Customer Service: Act-on is very hands on. Every customer is assigned a personal customer service representative but you can also use their support team.Technical Support: Love it!

Which solution did I use previously and why did I switch?

Yes. I have previously used MailChimp and other free marketing solutions. They're great for the price... But if you've got funding this is the most comprehensive tool…

How has it helped my organization?

Act-On is simple to use and it makes campaign development a breeze. It allows my small marketing department to appear much larger than it is! Without knowing any code you can quickly create forms, landing pages, and e-mails - all trackable!

For how long have I used the solution?

Since Fall of 2012

How are customer service and technical support?

Customer Service: Act-on is very hands on. Every customer is assigned a personal customer service representative but you can also use their support team.Technical Support: Love it!

Which solution did I use previously and why did I switch?

Yes. I have previously used MailChimp and other free marketing solutions. They're great for the price... But if you've got funding this is the most comprehensive tool I've seen.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
ITCS user
Marketing at a tech vendor with 1,001-5,000 employees
Vendor
A cost-effective and powerful solution that meets all of our marketing automation needs (and then some)

What is most valuable?

Website visitor tracking, integration with Salesforce and Webex, landing pages and forms.

How has it helped my organization?

Our organization was operating blindfolded before implementing Act-On. We're able to have complete visibility into our website visitor behavior and easily integrate this into our CRM. We're able to segment our visitors based on behavior and lead score and serve them to the sales team on a platter.

What needs improvement?

I'd love to see a mobile app

For how long have I used the solution?

2 years

What was my experience with deployment of the solution?

None

What do I think about the stability of the solution?

No issues

What do I think about the scalability of the solution?

We have a team of about 10 using it and we've had no issues with scalability

How are customer service and technical support?

Customer Service: Top notch. Their CSMs are quick to respond.Technical Support: The help desk always picks up and is quick to find someone who can help if the first person doesn't know the answer.

Which solution did I use previously and why did I switch?

We had briefly implemented AMP. We found Act-On to better in every category of marketing automation.

How was the initial setup?

It was very straightforward.

What about the implementation team?

In-house team

Which other solutions did I evaluate?

We looked at Eloqua, Hubspot and Marketo.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
ITCS user
CMO with 51-200 employees
Vendor
Easy to use and setup - recommended
We have been on the platform for about a year now. The setup time was less than a week and we were lead scoring right away. The team at Act-on was fantastic from sales to implementation.

We have been on the platform for about a year now. The setup time was less than a week and we were lead scoring right away. The team at Act-on was fantastic from sales to implementation.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
ITCS user
Marketing with 51-200 employees
Vendor
Easy to Use, and an Affordable Marketing Automation Tool

What is most valuable?

<ul> <li>Analytics and Reporting </li> <li>Marketing Automation </li> <li>Social Integration </li> <li>CRM Integration</li> </ul>

How has it helped my organization?

It is now much easier for us to send and segment emails, analyze our results and make smarter decisions.

What needs improvement?

One are of improvement would be ability to use dynamic content fields. It is available, but not to the fullest extent where it would help me.

For how long have I used the solution?

2 years

What was my experience with deployment of the solution?

No, I was up and running within 24 hours.

What do I think about the stability of the solution?

No, I have never had an issue.

What do I think about the scalability of the solution?

We are a growing organization and it has been able to grow with us.

How are customer service and technical support?

Customer Service: The customer service is likely one of the best pros of this organization. I think my account reps are wonderful and tech support is always quick and follows-throughTechnical Support: I have always been helped immediately.

Which solution did I use previously and why did I switch?

Yes, we were unhappy with the overall capabilities, reporting and cost.

How was the initial setup?

Very straightforward.

What's my experience with pricing, setup cost, and licensing?

There was no set-up cost, just a monthly cost based on email list.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
ITCS user
MarCom Specialist with 51-200 employees
Vendor
Powerful yet affordable

How has it helped my organization?

Before I joined, my company used a larger, more expensive but more popular software. After switching to this, my team can still do everything it needs to for cheaper.

For how long have I used the solution?

I've used this since beginning my marketing career

What was my experience with deployment of the solution?

No

What do I think about the stability of the solution?

No

How are customer service and technical support?

Customer Service: Excellent on a scale of nothing to excellentTechnical Support: Great, and resources are abundant

Which solution did I use previously and why did I switch?

Yes, switched to Act-On for pricing

How has it helped my organization?

Before I joined, my company used a larger, more expensive but more popular software. After switching to this, my team can still do everything it needs to for cheaper.

For how long have I used the solution?

I've used this since beginning my marketing career

What was my experience with deployment of the solution?

No

What do I think about the stability of the solution?

No

How are customer service and technical support?

Customer Service: Excellent on a scale of nothing to excellentTechnical Support: Great, and resources are abundant

Which solution did I use previously and why did I switch?

Yes, switched to Act-On for pricing
Disclosure: I am a real user, and this review is based on my own experience and opinions.
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