Act-On Software Archived Reviews (More than two years old)

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Consultant
Business Systems Manager at a consultancy with 501-1,000 employees
Jun 26 2017

What is most valuable?

The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most. The CRM connection is light weight for the CRM Administrator and easy to modify per business processes. Another plus was the… more »

How has it helped my organization?

Act-On improved our account-based marketing, delivered product-driven marketing material, increased lead rates with specific sales targets, and built a stronger relationship between our marketing and sales teams.

What needs improvement?

The CRM integration with Act-On is better with Salesforce and had more value for sales representatives than it did with Microsoft Dynamics CRM; that was MS CRM's downfall. Act-On Anywhere is a nice feature for general users, but the… more »

What's my experience with pricing, setup cost, and licensing?

We had a complex marketing plan and other vendors mentioned additional fees for multiple processes to meet our needs and Act-On included them. Act-On does have several great options for a one-time fee and other vendors charged monthly or… more »

Which other solutions did I evaluate?

We reviewed six well-known vendors and tried one of the others due to an existing Master Service Agreement (MSA) discount offered with a sister company. Within the one month trial, we went to Act-On and happy that we did not stay with the… more »
Vendor
VP, Director of Digital Innovation at a marketing services firm with 51-200 employees
Aug 03 2014

What do you think of Act-On Software?

Act-On is packed with features, including some that are only found on higher-priced platforms. The customer service is best-of-breed and they are constantly updating the platform and listening to their users. The price is very reasonable and their month-to-month pricing ensures they continue to earn your dollars. If you are new to automation, Act-On is a great entry point. Its easy enough to learn and the price point means you don't have to roll out all the features at once in order to get your money's worth.
Vendor
Marketing at a insurance company with 51-200 employees
Jul 31 2014

What do you think of Act-On Software?

How has it helped my organization?

Act-On is simple to use and it makes campaign development a breeze. It allows my small marketing department to appear much larger than it is! Without knowing any code you can quickly create forms, landing pages, and e-mails - all trackable!

For how long have I used the solution?

Since Fall of 2012

How are customer service and technical support?

Customer Service: Act-on is very hands on. Every customer is assigned a personal customer service representative but you can also use their support team.Technical Support: Love it!

Which solution did I use previously and why did I switch?

Yes. I have previously used MailChimp and other free marketing solutions. They're great for the price... But if you've got funding this is the most comprehensive tool…
Vendor
Marketing at a tech vendor with 1,001-5,000 employees
Jul 22 2014

What is most valuable?

Website visitor tracking, integration with Salesforce and Webex, landing pages and forms.

How has it helped my organization?

Our organization was operating blindfolded before implementing Act-On. We're able to have complete visibility into our website visitor behavior and easily integrate this into our CRM. We're able to segment our visitors based on behavior and… more »

What needs improvement?

I'd love to see a mobile app

Which solution did I use previously and why did I switch?

We had briefly implemented AMP. We found Act-On to better in every category of marketing automation.

Which other solutions did I evaluate?

We looked at Eloqua, Hubspot and Marketo.
Vendor
CMO with 51-200 employees
Jul 21 2014

What do you think of Act-On Software?

We have been on the platform for about a year now. The setup time was less than a week and we were lead scoring right away. The team at Act-on was fantastic from sales to implementation.
Vendor
Marketing with 51-200 employees
Jul 21 2014

What is most valuable?

Analytics and Reporting Marketing Automation Social Integration CRM Integration

How has it helped my organization?

It is now much easier for us to send and segment emails, analyze our results and make smarter decisions.

What needs improvement?

One are of improvement would be ability to use dynamic content fields. It is available, but not to the fullest extent where it would help me.

What's my experience with pricing, setup cost, and licensing?

There was no set-up cost, just a monthly cost based on email list.

Which solution did I use previously and why did I switch?

Yes, we were unhappy with the overall capabilities, reporting and cost.
Vendor
MarCom Specialist with 51-200 employees
Jul 10 2014

What do you think of Act-On Software?

How has it helped my organization?

Before I joined, my company used a larger, more expensive but more popular software. After switching to this, my team can still do everything it needs to for cheaper.

For how long have I used the solution?

I've used this since beginning my marketing career

What was my experience with deployment of the solution?

No

What do I think about the stability of the solution?

No

How are customer service and technical support?

Customer Service: Excellent on a scale of nothing to excellentTechnical Support: Great, and resources are abundant

Which solution did I use previously and why did I switch?

Yes, switched to Act-On for pricing

What is Act-On Software?

Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant level quality with everyday customer support. Act-On Software has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit www.act-on.com.
Act-On Software customers
NYU, Tableau, Xerox, ASPCA, Lego Education, Hoopla, Avery Dennison and SolarWorld.
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