This is a product that is really useful in my role as a customer success manager. Our company develops marketing automation tools that Fortune 500, enterprise companies use with their internal marketing channels.
We use both Lucidspark and Lucidchart. With Lucidspark, we use it for workshops that we plan with our clients. These are strategy workshops that help them map out what they will ultimately do in our product before they actually touch it. They have to map out what the different messages are that they're going to send, what channels they're going to send them to, and what the strategy is for who receives those messages. They decide how are they going to target, personalize, et cetera.
For this use case, Lucidspark becomes a virtual whiteboard for our clients during these workshops because we've not been able to go in person since the pandemic started. Normally, we would do these works at the client site but now, we can bring it to a virtual environment and make it a really interactive experience. The client actually walks away with something really visual and really clear that shows them what they are going to use to build their system.