We performed a comparison between Oracle CRM, Pardot, and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation."It is a stable solution."
"It's very easy to find any customer-related data."
"Oracle CRM is a stable solution."
"We are able to take back control of our client sales information and analyze it for the future to improve."
"Oracle CRM's best feature is its ability to customize as per specific organization's requirements."
"Everything related to insights and dashboards is valuable. It is great for tracking all the effort and generating reports."
"The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution."
"We are most comfortable with the user interface that Oracle CRM has, it is very good."
"It's easy to create email templates and landing pages."
"Campaign tracking is a valuable feature."
"The most valuable feature is the customization of the solution."
"The tracking and automation of outbound messaging is the solution's most valuable aspect."
"It has made email marketing quicker and easier."
"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."
"The solution can be easily integrated with Salesforce."
"The product is stable."
"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."
"We haven't had any issues with integration."
"Offers many great features and is intuitive."
"The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."
"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."
"Salesforce is constantly evolving and have a good release cycle."
"The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas."
"The most valuable part of the solution are the selling features."
"Their support could be faster. Like any other solution provider, in some cases, it takes time to get their response, and sometimes, they do not fix the issue in the first round. Therefore, we have to go through another round."
"The product is complicated to use for new users."
"An improvement would be to lower the price of the license."
"The configuration requires a lot of technical intervention."
"This solution is only available on-premises. It could be improved by offering a cloud/SaaS option which is more scalable."
"Oracle CRM should have more integration with different platforms."
"The product is not intuitive."
"The user interface and performance could be better."
"Needs to improve list building."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
"Technical support has been quick and helpful every time."
"Pardot must be synced with Salesforce."
"Lacks sufficient free custom fields."
"The solution is quite expensive, at least, for smaller teams."
"The solution lacks integration with Instagram, which is our top problem with the product."
"For new people, the installation of the tool can be difficult."
"When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved."
"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."
"An additional feature needed would be better capacity for personalization."
"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."
"The customization of Salesforce, a generic CRM software, has room for improvement."
"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."
"There could be easier tools to configure the product and to create landing pages to better handle large data sets."
"The product could use a little bit of BI in the sense of rule-based building."
