MailChimp Review

MailChimp is a very useful product for HTML dummies and experts.

I have been using MailChimp for almost seven years. The product keeps getting better and better with lots of useful functionality being added all of the time.

These are the things I find most helpful about MailChimp:

  • The interface is easy to use even if you don’t know HTML or CSS.
  • However you can write emails from scratch in HTML and CSS or edit emails using HTML and CSS if this is something you want to do.
  • There are wonderful prepared templates which can be customized as needed but can also be sent as is.
  • The stats generated post-sending are very helpful and easy to understand.

MailChimp also has a wealth of resources available to help users understand email best practices, understand the stats MailChimp generates and help improve the bottom lines of its users.

To MailChimp’s credit, the company goes to great efforts to keep spammers from using their product, even if it means they will lose money.

Unfortunately MailChimp does have one big drawback, the autoresponders have some bugs and the instructions can be a little hard to understand.

Overall MailChimp is a very good product that I would recommend to any small or large business. 

**Disclosure: I am a real user, and this review is based on my own experience and opinions.
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