MailChimp Review
The segmentation of campaigns for specific audiences is good but the ability to broaden the segments would be great.


Valuable Features

  • The ease of integration with other platforms
  • The segmentation of campaigns for specific audiences

Improvements to My Organization

MailChimp has provided us an online email marketing solution to send newsletters and mailings to our customers.

Room for Improvement

It would be great to be able to create broader segments for campaigns. For example, easily target a newsletter to all our contacts in Latin America.

Use of Solution

I've been using it for a year and a half, and we are currently on the Forever Free option.

Deployment Issues

No issues encountered.

Stability Issues

No issues encountered.

Scalability Issues

No issues encountered.

Customer Service and Technical Support

Customer Service:

I haven't had to use it.

Technical Support:

I haven't had to use it.

Previous Solutions

We didn't have a previous solution in place.

Initial Setup

It was very simple and intuitive. You chose gradually what you needed, and you're guided through the process step by step.

Implementation Team

We implemented in-house.

ROI

We have an average of 23% opens per marketing campaign.

Pricing, Setup Cost and Licensing

There is no cost.

Other Solutions Considered

We did not evaluate other options.

Other Advice

It’s very easy, and you can start using it without being an expert in e-marketing.

Disclosure: I am a real user, and this review is based on my own experience and opinions.

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