MailChimp Review

It allows for dragging and dropping, which is much faster than writing HTML and CSS

What is our primary use case?

I manage a membership group where we use MailChimp to send newsletters and invitations primarily to events. MailChimp is easy to use once you get used to it. 

How has it helped my organization?

This does not apply, as I took over an existing account in an existing organization.

What is most valuable?

  • Templates
  • Statistics
  • Not having to write CSS code. 
  • Dragging and dropping is much faster than writing HTML and CSS. 

It is nice to be able to look back on your prior marketing to see what was done in the past.

What needs improvement?

  • Shorter how-to videos 
  • More formatting flexibility, such as the ability to wrap text around photos.
  • More explanation at the point of decision-making. 

I would have appreciated more how-to videos when getting started. There are some areas that could be made easier such as moving subscribers between list.

For how long have I used the solution?

One to three years.

How is customer service and technical support?

The chat room support is very responsive.

What other advice do I have?

I appreciate the feedback that MailChimp has provided us.

**Disclosure: I am a real user, and this review is based on my own experience and opinions.
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