- Ease of use of this product is much better than equivalent products
- New AlwaysOn availability group enhancements bundles more DR and HA features in one easy to use interface
- In-Memory OLTP, or project Hekaton, allows for utilizing memory to boost application performance with only minor application changes
- Power, scalability, flexibility, and bundled tooling means it will meet all of your organizational DBMS needs for all size workloads
- Support from MS and free knowledge and support from the MS community is terrific
- Virtualization friendly!
- Core features of the product include many features that require additional licenses with other platforms
- SImple to setup and keep running
Room for Improvement:
- Ease of installation means that anyone can install it, but many do not perform the steps required to properly maintain the data
- The increasing cost of the platform is slowing adoption by the SMB space
I am so fond of this product that I have dedicated this portion of my career to focusing on mastering this platform as a consultant. I feel that this product is the best fit on the market for your database needs. The product is stellar, the amount of free knowledge on the Internet for this product is without parallel, and the community around SQL Server is so strong that I consider it a family.