We performed a comparison between HubSpot Marketing Hub, Marketo, and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation."There are customizable templates and we can easily make the templates more dynamic."
"It has eased managing the sales team and the sales journey right from setting up appointments."
"It's my understanding that the initial setup is a straightforward process."
"I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate."
"Technical support is helpful and responsive."
"Their blog platform and form capabilities are very easy to use and integrate within our web site."
"With 18 companies to manage, manual handling would be impractical. HubSpot's automation facilitates pre-scheduling, greatly enhancing our efficiency."
"The most valuable features are the reports, overall usability, and ease of use."
"I like that the solution is flexible."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"The product has been stable."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"The smart campaign looks quite interesting and useful."
"The most valuable feature is the scoring."
"The most valuable feature of this solution is Smart Campaigns."
"The most valuable features are the Marketo emails, both sending and tracking."
"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."
"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."
"It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."
"The most valuable part of the solution are the selling features."
"It is straightforward to set up."
"The Journey Builder and the Email Studio features are most valuable."
"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."
"It has excellent lead and opportunity tracking."
"An expensive solution."
"The search and questions aren't as intuitive as I would expect from a platform like this."
"The product is not cheap."
"The solution does not enable one to know with certainty if another opened an email he had sent."
"They're not the cheapest."
"The solution is not recommended for launching investment."
"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."
"The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"It could be more scalable."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
"Revenue management, attribution, and ABM can all be improved."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"Marketo should give more power to the users for data manipulation."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"The customization of Salesforce, a generic CRM software, has room for improvement."
"The pricing is a bit high."
"This solution could be more user-friendly."
"The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want."
"The product could use a little bit of BI in the sense of rule-based building."
"User management could be better."
"We have struggled to get resolution of support tickets from the Salesforce team."
"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."