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Tableau Review
It’s a good way to visualize complex Google Analytics data in a user-friendly way.


Valuable Features:

In Tableau Desktop, the most valuable features for me are:
  • Live connection to databases
  • Parameters and calculation fields
  • Actions on dashboards

Improvements to My Organization:

With Tableau, our company was able to overcome some shortcomings with Google Analytics data interaction. As we have many GA profiles, Tableau gives us an opportunity to integrate everything we need into several dashboards. Tableau is a good way to visualize complex Google Analytics data in a user-friendly way.

Room for Improvement:

It has some shortcomings:
  • Not very well-made dashboard designing
  • Lack of formatting options
  • Sometimes, not enough operating speed while working with huge amount of data
  • In the next version, I would like to see more formatting options and an improvement in overall performance.

Other Advice:

Choose Tableau if your aim is to provide yourself or your end users with an opportunity for simple and effective data analysis, with minimal education and maximum results.

Disclosure: I am a real user, and this review is based on my own experience and opinions.

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