Rubrik Pricing

LA
Cloud Services Manager at Tecala Group

When we originally started using Rubrik, it was under an MSP program, where we were paying a subscription fee for the consumption of the appliance. We've since switched over to outright purchase and buy as we need.

The pricing has been quite good from our perspective, in terms of being able to negotiate with the Rubrik team to get the product that we want and be able to sell that out to our end customers.

I can't complain, but nonetheless, I'll always say it could be cheaper.

There are no additional costs in addition to the standard licensing fees that we're aware of.  We haven't implemented the Sonar feature at this stage because it cannot be licensed on a per-customer basis. Rubrik has a multi-tenant functionality, and given that we're an MSP, we provide that capability to our customers. However, Sonar is an all-or-nothing addition, so given the cost of that, we wouldn't be able to sell that to all of our customers. In fact, that is one of our pain points at this time. We would like to be able to enable it on a per-customer tenant basis.

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FL
Senior Technology Architect at a comms service provider with 1,001-5,000 employees

You need to understand what you're getting for the price. You are getting a backup solution, which is state of the art and works absolutely flawlessly. You are getting the storage needed to store your backups. You have all the sexy features that a modern backup solution can provide you, like deduplication, erasure coding, compression, fast execution time, secured data, and top-notch customer support. So, it might be expensive on paper. It's not free, but when you analyze what you are getting and the time you can spend on other stuff, then Rubrik is very cost-efficient.

We started to use Rubrik Go about a year ago. It is a bit of pity that we discovered that only two years ago, because Rubrik Go is the best solution for us because we are an OpEx company. This means that we are using leasing a lot. All our previous appliances have been leased with a third-party. If we knew that Rubric Go existed, we probably would have used it a long time ago because you are dealing with only one vendor, which is Rubrik. This brings two very important advantages:

  1. As soon as there is a hardware refresh, you can benefit from that hardware refresh at no cost. It's already included. So, if I know that in a couple of months, there will be a new hardware released by Rubrik. What will happen next, they will provide us with the new hardware and send an engineer to migrate all the data from the old version. Then, they will take the old version back with them. This is great. I don't know another vendor who does this.
  2. We have access to the Polaris framework because it is included. We have started to use Polaris because of the Rubrik Go initiative.
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BS
Systems Engineer at Harvard University

We got grandfathered in the licensing terms. Their licensing is much more narrow now and you have to buy licenses for every cloud feature, but we got most of those things as a package.

We got really good pricing because we're in the education sector and we were one of the first big organizations to start using Rubrik.

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Buyer's Guide
Rubrik
April 2024
Learn what your peers think about Rubrik. Get advice and tips from experienced pros sharing their opinions. Updated: April 2024.
768,740 professionals have used our research since 2012.
PL
Director of Technology at a financial services firm with 201-500 employees

You get what you pay for. Rubrik was probably the most expensive solution but in the long run, it's justified by the value of the data that it protects. We were able to make a case that it's a good investment.

They have a very straightforward pricing model.

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DS
Software Administrator at a university with 1,001-5,000 employees

Rubrik is not the cheapest solution, but we've been happy with the time savings that we have seen. At least from what we have spent so far, we have been happy with the return on investment.

We did a trial of Polaris Radar, which is ransomware detection. We saw value there, but it didn't fit in our budget, at least for the fiscal year that we were working with it.

I don't think Rubrik Go was an option when we initially purchased this solution.

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Gus Thompson - PeerSpot reviewer
IT Principal Analyst at Pima Community College

Rubrik's competitive pricing and strong return on investment make it a compelling choice, especially compared to alternatives like Data Domain and Avamar. Commvault was considered but deemed too expensive.

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CB
System Administrator at a manufacturing company with 51-200 employees

Rubrik is definitely a premium solution, but if you can afford it and put it in your budget, they're definitely the way to go. They're not the cheapest solution on the block and I don't think they would tell you that they are. You pay a premium for Rubrik, but you're getting a premium service that comes with immutable backups, instant recovery, and world-class support. It's well worth the investment into Rubrik.

In the subscription, they have an appliance renewal program, and the maintenance is set up so that you know, upfront, what the potential increase is. They give you a range.

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RJ
Storage Administrator at a healthcare company with 5,001-10,000 employees

The pricing and licensing of Rubrik is better than products that we've had in the past. It was quite a bit cheaper than Commvault and NetBackup.

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DE
Senior System Engineer at a tech services company with 1,001-5,000 employees

I don't remember the cost, but I know that for Veeam, we were spending almost $250,000 a year for 205 licenses. It was an enterprise version. When we purchased Rubrik, it was just a little bit more. It was not a terribly huge amount, and if I recall, that was for three years of support as well. So, Veeam priced itself out of the market at a certain point in time.

In terms of additional costs, there are some add-ons that they have built. Since the time we purchased it, there have been different cloud offerings. When you purchase the appliance or Rubrik basic services, you get all services. As far I'm aware, you don't necessarily have to purchase extra things. They don't nickel and dime you.

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EP
Head of IT Infrastructure at Cranfield University

Originally, we bought the units on perpetual licenses. Now, we have switched to Rubrik Go. I think the Rubrik Go subscription is a better model, where it is based on your onsite environment and you consume what you use.

Going to subscription makes it more affordable because then the university does not have to find so much capital to spend upfront. Knowing that we are entering a deal for a number of years with fixed yearly payments allows me to manage budgets better.

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Srinivas-R - PeerSpot reviewer
General Manager - IT Infrastructure / Security at The Himalaya Drug Company

Rubrik is a little bit expensive, but it's worth the price.

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BW
Sr Systems Engineer at a manufacturing company with 1,001-5,000 employees

We're okay with the price. There are additional costs like maintenance, and there are some features on their central management piece that don't come with our licensing.

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JL
Network Specialist, Information Technology at a university with 1,001-5,000 employees

As a technical person, I don't have the details, but from what I have heard, it can be expensive.

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JF
Computer Operations Specialist at a retailer with 10,001+ employees

Rubrik is an expensive solution.

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SM
Senior system Engineer at Thomas Jefferson University Hospital

Its price tends to go up with time. Its pricing definitely has room for improvement. If you negotiate right with them, you might get a good price.

Support is a part of the package, and every three years, when we renew our contract, we get new hardware.

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MZ
Sr. Cloud Systems Engineer at a computer software company with 1,001-5,000 employees

The product is not cheap, the pricing is pretty high. The product is good, but the price could be lower. I wish it would be lower so we could back in more stuff. I wouldn't say it's great value as far as price is related.

We use the Evergreen Subscription Purchasing Program.

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GopalSetia - PeerSpot reviewer
Director- Pre Sales Enterprise Solution Architect at Wipro Limited

I rate the pricing an eight on a scale of one to ten, where one is low, and ten is high.

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DR
Senior Systems Engineer at a university with 501-1,000 employees

We pay yearly and it's based on the number of bricks. Each brick has a set cost, which I don't know off the top of my head. I don't handle the money side of things.

We have not had any other cost from them since we did the initial purchase. The only other thing that I know you can even buy are some of the connectors to the cloud: cloud-on and cloud-out. But we're currently not using them.

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FL
Senior Technology Architect at PCCW GLOBAL

Rubrik is not cheap. Hopefully, you can archive your data on cheap storage to keep the investment minimal.

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NM
Managing Consultant at a consultancy with 10,001+ employees

I would say that the biggest thing to keep in mind about the pricing, as it may be more expensive than other products you are looking at, is keep the operational ease in mind. Most of the other products we looked at would take far more time to manage, train and just in general use! So, when we compared the overall costs, Rubrik was cheaper because the engineering and operational side required FAR LESS dedication. So, all in all, they actually were cheaper than the competition.

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NR
Lead Storage and Backup Engineer at a computer software company with 501-1,000 employees

We use Rubrik Go, the provider's evergreen subscription purchasing program, and it's affordable. 

There are additional costs for add-ons, and they recently upgraded a new cluster, which also carries a price.

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JH
Senior Systems Manager at a construction company with 1,001-5,000 employees

Rubrik Go was not available when we initially acquired the solution; however, as we look to further investments in Rubrik, we plan on executing with their subscription model.

Outside of extending into the SaaS platform with Office 365 and Cloud Native offerings, there have been no additional costs.

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SJ
Operations Analyst at Royal Bank of Scotland

The licensing cost is quite high. That is something that needs to be worked out, because so many times it happens that the team does not have the budget or there are other issues at that time. Cost has become an important factor in deciding whether to continue with the Rubrik solution.

The maintenance cost is low.

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Srinivas-R - PeerSpot reviewer
General Manager - IT Infrastructure / Security at The Himalaya Drug Company

We pay annually for the license for Rubrik. There are no additional costs. Initially, we needed to set it up, negotiate and finalize the offer.

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GH
Systems Architect at Cardtronics

Anyone who's using Rubrik or any solution is to do a POC, or a proof of concept, that is key. If you can do a proof of concept and you can put the device on your environment and test it, it would justify any costs that Rubrik will be asking for that product.

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MA
Assistant Vice President at a financial services firm with 501-1,000 employees

Rubrik's support is definitely on the expensive side, but I consider it to be top of the line. We incur no additional costs beyond the standard licensing fees.

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MG
Senior Network System Engineer at a insurance company with 1,001-5,000 employees

I remember hearing that we purchased a multi-year, contractual agreement. I don't know if we purchased the hardware outright or if it's a lease-to-own scenario.

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MV
Systems Administrator at Churchill Downs

The cost was less than our previous provider, and this is a much better product.

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DS
Vice President Information Technology at a tech services company with 11-50 employees

I rate the tool's pricing a six out of ten. 

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AJ
Senior Database Administrator at a energy/utilities company with 201-500 employees

There is just one cost, and it includes software and hardware. So, everything is included. 

It is better than other solutions in terms of cost. We also have Dell EMC Avamar in our environment, and we have to pay for the hardware and data domain. We also have to pay for the software license for the data protection suite. So, based on my calculations, I find Rubrik cheaper, and we are also getting good performance.

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LA
Cloud Services Manager at Tecala Group

If you are unsure, get a POC unit and see how easy backups can be to manage, and how easy restores are.

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MS
Lead Storage Administrator at Southern Farm Bureau Casualty Insurance Company

Within a couple of days of a proof of concept, you'll be convinced that what they have been telling you is true. The sales team was great in putting together a thorough cost comparison.

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DS
Senior Solutions Consultant at VNQ Systems

The solution is expensive for small businesses. It suits medium to large enterprises. I rate its pricing a five out of ten. Also, some products are low-cost, while a few are more expensive than the solution. 

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TM
Director of Technical Services at a healthcare company with 1,001-5,000 employees

We are on an annual license to use Rubrik and it is priced well.

I would rate the price of Rubrik a four out of five.

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SK
Enterprise Architect at SH Data Technologies

Rubrik is an expensive product, more expensive than most.  However, the larger the environment you have, the quicker you will see savings in man hours.  We rarely have to touch our backup environment anymore as its so well designed, managed and automated.

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DM
Consultant at a government with 11-50 employees

It is an expensive product.

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JB
Principal at a venture capital & private equity firm with 51-200 employees

Some people say it is expensive, but you get what you pay for. If you want a Maserati, you have to pay for it. If you want to buy a Porsche, you have to pay for it.

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it_user577956 - PeerSpot reviewer
Director Data Center Operations at a healthcare company with 501-1,000 employees

Understand what you really need to backup. Do you need a backup, or can you use storage snaps? Run their PoC trial. It will give you a good idea of what your compression will look like and it will allow you to estimate the size you need.

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JR
CTO at a tech services company with 11-50 employees

Rubrik is quite expensive for small businesses. The licensing cost varies based on factors like data volume, required features, and performance needs. I would rate the affordability of the as a three out of ten.

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NL
Solutions Architect at a training & coaching company with 1-10 employees

Rubrik is priced high, but it was the solution that was providing us encryption and was secure. The solution price is high, but you get what you pay for.

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JL
Network Specialist, Information Technology at a university with 1,001-5,000 employees

The product is not cheap, but for good reason. It simply works and is very fast.

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it_user823821 - PeerSpot reviewer
Head of IT Infrastructure at a university with 1,001-5,000 employees

Rubrik is an all inclusive price. No additional implementation costs or licencing.

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it_user265812 - PeerSpot reviewer
Cloud Solutions Architect at Clouditalia Telecomunicazioni

Licensing is included in the HW. Pricing is adequate for CSP; however, it might be a bit too high for small companies.

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it_user542154 - PeerSpot reviewer
Director and Co-Founder at a tech services company with 51-200 employees

It converges backup and DR into one product so is good value for money. If you need to pay for this on a monthly model then this is achievable through Assured Data Protection.

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MD
Cloud and Virtualisation Specialist at VodafoneZiggo

I can't speak for others, but look at what you require in your environment.

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reviewer863799 - PeerSpot reviewer
Works

The product is not cheap, but you get really good value for your money. Setup costs are cheap because the product is easy to setup.

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it_user265812 - PeerSpot reviewer
Cloud Solutions Architect at Clouditalia Telecomunicazioni

Setup is immediate but pricing is not cheap. The best solution for a small company is to join a provider to backup in the cloud and/or locally with Rubrik Air (BaaS).

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it_user762009 - PeerSpot reviewer
Systems Engineer

Not applicable.

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AH
IT Manager at a manufacturing company with 11-50 employees

The cost of the solution is quite high. It's not cheap.

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DB
Technical Sales Engineer Individual Contributor at a tech services company with 11-50 employees

Rubrik's pricing is good. The most important thing to understand is that when you buy Rubrik, you don't buy only the software, you buy the software and the hardware.

You should not compare it with other backup editors if only because with Rubrik you get the software and the hardware, so it is difficult to say if the solution is expensive. You need to show to the customers the total cost of ownership or the return on invest, because the solution is very easy to manage every day. I suppose somebody could say it is expensive, but it is not too expensive.

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PS
Administrator at a transportation company with 501-1,000 employees

Rubrik is expensive. 

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SS
Domain Specialist infrastructure& platforms with 5,001-10,000 employees

It is a great value, but its cost is still high.

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KB
Systems Architect at a tech services company with 1,001-5,000 employees

There is a license requirement for the solution. If you expand or if the maintenance period expires, there's a license renewal as well.

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RD
Sales Datacenter at a computer software company with 501-1,000 employees

The price is too high. 

The price of Rubrik is too high, especially when you are considering a change in the total backup solution.

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it_user815694 - PeerSpot reviewer
Paralegal at a legal firm with 501-1,000 employees

Rubrik is at the pricier end of the market, but the setup and implementation are so simple that it just works.

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BU
Senior Engineer, System & Networking with 1,001-5,000 employees

The setup cost is a bit high, but the solution is an all-in-one solution. There is no licensing in terms of capacity. The TCO is lower if you buy it for two or three years. 

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it_user722247 - PeerSpot reviewer
Account Manager at a tech services company with 11-50 employees

It’s simple, straightforward, and we were able to see 50% hard savings.

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Buyer's Guide
Rubrik
April 2024
Learn what your peers think about Rubrik. Get advice and tips from experienced pros sharing their opinions. Updated: April 2024.
768,740 professionals have used our research since 2012.