Anomaly detection, with a useful algorithm handbook, but it's not scalable
What is our primary use case?
The primary use case of this solution is for statistical approaches, performing ED tests, and multi-armed bandit tests. It gathers the results that help us to decide on what type of campaign works best, and what type of branding would work best.
Pros and Cons
"The best part is that they have an algorithm handbook, so you can open it up and understand how it works, and if it is useful, this is very important."
"The statistics should be more self-explanatory with detailed automated reports."
What other advice do I have?
It's a pretty old-school statistical tool but it's useful. I would recommend it, although there are some better tools available. I would rate this solution a seven out of ten.