Two areas need improvement with HubSpot Sales Hub. Firstly, the system can start lagging when setting up complex automation or processes. For enterprise solutions, or when you have a big company, a lot of customization is often required, including third-party customization. Secondly, their pricing model can be a challenge. While they have three tiers, setting up and administering the CRM system may require upgrading to higher tiers. So, you will quickly run into the need to upgrade your tier. In addition, it is common to require other models besides the tier you have, such as HubSpot Marketing Hub, when using HubSpot Sales Hub. Therefore, the pricing can become very steep very fast. If there was a new version of HubSpot Sales Hub, and I had the option to add a feature that would make my life easier, I would like to see more options in terms of reporting. In my experience, the reporting area of the solution is somewhere the solution lacks a bit.