We performed a comparison between Marketo, Oracle CRM, and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation."The most valuable features are the Marketo emails, both sending and tracking."
"I like that the solution is flexible."
"The smart campaign looks quite interesting and useful."
"The most valuable feature of this solution is Smart Campaigns."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"The product has been stable."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"The most valuable feature is the scoring."
"Oracle CRM is a versatile solution with many features and functionalities that makes it a suitable solution for many different business use cases."
"Case management, incident management, and request management features are valuable."
"The most valuable feature of Oracle CRM is the organization it provides."
"It has a wide variety of use cases."
"The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution."
"Oracle CRM helped us better understand the customer journey."
"Everything related to insights and dashboards is valuable. It is great for tracking all the effort and generating reports."
"CRM's performance is good, we've never faced any issues with it."
"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."
"The Journey and CloudPages and automation are all great."
"The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business."
"We haven't had any issues with integration."
"If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."
"It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten."
"Salesforce allows for the integration of different data sources."
"It is straightforward to set up."
"Revenue management, attribution, and ABM can all be improved."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"Marketo should give more power to the users for data manipulation."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
"It could be more scalable."
"I would like to remove all manual work and get the benefits of the function that Oracle provides without any manual interference or paperwork."
"The product is not intuitive."
"The interface could be more user friendly. It is currently not intuitive, and it can be better. The onboarding process for the end users of this solution could be easier, and there should be a few more things for user knowledge and training. It takes a lot of technical knowledge to get used to it."
"It’s complex to customize the tool."
"This solution is only available on-premises. It could be improved by offering a cloud/SaaS option which is more scalable."
"Oracle CRM can improve integration and performance."
"With Oracle CRM, people report some usual downtime and frequent outages."
"We noticed that sometimes it can be slow, and then we have to refresh the whole system."
"Salesforce could benefit by implementing further integration with more platforms."
"The product could use a little bit of BI in the sense of rule-based building."
"User management could be better."
"It should contain artificial intelligence, in my opinion."
"Managing large volumes of data takes too long."
"The encryption and decryption have room for improvement."
"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."
"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."
