MicroStrategy Review

Gartner says MicroStrategy can be costly. What do you think?

In its BI Magic Quadrant report, Gartner says that although MicroStrategy administration costs per user are average, customers report above average costs for licensing and implementation. Additionally, customers say that the main limitation to widespread deployment is the cost of MicroStrategy software.

What do you think? Is the cost of implementing and licensing MicroStrategy limiting its widespread deployment? Do you find that using MicroStrategy brings along with it increased costs?

If you are a user or are evaluating MicroStrategy, add your comment below or write your own review. Share your opinion with our community!

**Disclosure: I am a real user, and this review is based on my own experience and opinions.
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author avatarit_user3900 (Manager of Development at a tech services company with 1,001-5,000 employees)

I would agree with the fact that MicroStrategy brings along with it increased costs but would clearly like to quote that it brings along it with it huge benefits that probably other reporting tools dont offer. The tools architecture has been framed in such a way that the design and development are easy thus reducing the maintenance efforts.

Companies do think twice before implementing MicroStrategy because of the costs involved. Not only its about the implementation but also technical support which is around $10,000 per year. Also when there is a project coming in any company analyses if its possible to achieve it with other reporting tools with lesser implementation, administration, support and maintenance costs but they do not analyse if in the long run any other additional features would be required which would be beneficial for the users. After a year of implementation when the users come in with new requests then they start to understand that their current tool does not offer the required and start to evaluate other tools and plan to migrate it. I think this might not be the case if their COE team had done an extensive analysis initially on the capabilities of the tool. This tool bring along with it some special capabilities like mobile, social and cloud.

MicroStrategy has established itself in all industries like communication and media, education, energy and utilities, financial services, food and beverage, health care and life sciences, manufacturing, retail and travel. Today, 14 of the top 20 global financial institutions rely on solutions powered by MicroStrategy. It has also showcased a number of successful Mobile BI Implementations. One is Whole Foods Market. This purveyor of natural and organic foods has over 300 stores and annual revenues of over $10 billion. The grocer is part way through a project to put mobile analytics into the hands of every store team leader using smartphones. Store team leaders have access to dozens of key performance indicators about their store. Given the limited screen size of a phone, whole foods decided not to implement charts. Instead, tabular data is shown, with a simple traffic light system used to highlight good, mediocre, and poor performance. Each store team leader can configure their own version of the app to show the performance of a few other stores alongside their own. So store managers often pick the closest store to them geographically, or a store of similar size, or leading stores in other regions.

With Cloud Personal, any analytics can be shared with other people through mail. MicroStrategy has recently unveiled an interesting demonstrator of the power that can be gained from harvesting social data.With Wisdom, users can understand the demographic profile of people who like specific entities – be they people, places or products. For example, it’s easy to discern the demographic profile of people who like a certain politician, a particular brand of beer, or a TV show.

Users can experience and enjoy MicroStrategy products – primarily Visual Insight – in minutes with no risk or investment. The visualizations and dashboards created can also be viewed using MicroStrategy’s native mobile BI applications for iOS devices.

Thus even if the costs are high the benefits are huge.

author avatarit_user5532 (Architect at a comms service provider with 10,001+ employees)

I would have to disagree - I find the tool very costly and time consuming to implement - so far we have had very poor ROI.

author avatarit_user1068 (Tech Support Staff at a tech company with 1,001-5,000 employees)

I am evaluating Microstrategy and partly agree with the Magic Quadrant report released last year in February. If a business can afford this product then its benefits in the long run is what matters (it should be worth the investment and sure is). Many businesses are in a position to invest in this BI tool. Some businesses might not afford, hence opt for cheaper alternatives. Therefore, the high cost of licensing MicroStrategy and implementing it partly contributes to limiting its widespread when other businesses are locked out because they cannot afford it.

author avatarit_user8547 (Consultant at a financial services firm with 501-1,000 employees)

I believe cost of any BI implementation is hard to justify at times as there is no direct outcome which is directly associated with IT.I agree that Microstrategy implementation can be costly. But as a vendor I believe Microstrategy Licensing is very flexible and users can take an advantage of it if there have proper knowledge to save cost. I have seen customers buying some licence features which either they don’t need or they just end up buying it thinking they might need them in future.
I personally feel before buying any BI tool lot of research and analysis should be done. A consultant who is expert in the area should be consultant rather than relying on sales guys to suggest you the best possible license.
In case you have any questions/queries I would be happy to assist. Feel free to reach out to me.
Thanks and Regards
Arpit Agrawal
Business Intelligence Consultant
Email: ArpitAgrawal9@yahoo.co.in

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