Pardot Review

It provides our senior executives with reports, dashboards, and visibility of the sales process.

What is most valuable?

With Pardot B2B Marketing Automation, we're able to nurture leads to provide sales with their own marketing and communication "assistant".

How has it helped my organization?

It provides our senior executives with reports, dashboards, and visibility of the sales process to help them run the business. This is real-time information at their fingertips they can use to make on-the-spot, strategic decisions that significantly impact business.

What needs improvement?

The reporting features of the Pardot system could be improved to provide better and more data.

For how long have I used the solution?

We've been using it for three-and-a-half years in conjunction with Marketing Cloud, including and Pardot Marketing Automation.

What was my experience with deployment of the solution?

We've had no issues with deployment.

What do I think about the stability of the solution?

It's been very stable.

What do I think about the scalability of the solution?

There are no issues scaling it.

How are customer service and technical support?

Technical support is excellent. We have Salesforce Premier support.

Which solution did I use previously and why did I switch?

We used a locally-produced CRM system. Salesforce’s constant innovation and ecosystem, not to mention that it meets every single one of our needs, made us choose that solution.

How was the initial setup?

It was relatively complex to set up. Designing the platform that paralleled our sales process required a consulting partner to help with that.

What about the implementation team?

A vendor-partner helped with the implementation.

What was our ROI?

Our ROI is huge, not just in cost avoidance, but also in increased sales.

What other advice do I have?

Make sure you map out your sales process. Determine what is important for you, and make any process improvements before implementing the platform. You should always make the platform fit your process instead of the other way around. And work with an implementation partner.

**Disclosure: I am a real user, and this review is based on my own experience and opinions.
More Pardot reviews from users
...who compared it with HubSpot Marketing Hub
Find out what your peers are saying about Salesforce, SAP, Oracle and others in Marketing Automation. Updated: June 2021.
521,637 professionals have used our research since 2012.
Add a Comment
ITCS user