Pardot Review

It provides our senior executives with reports, dashboards, and visibility of the sales process.


Valuable Features

With Pardot B2B Marketing Automation, we're able to nurture leads to provide sales with their own marketing and communication "assistant".

Improvements to My Organization

It provides our senior executives with reports, dashboards, and visibility of the sales process to help them run the business. This is real-time information at their fingertips they can use to make on-the-spot, strategic decisions that significantly impact business.

Room for Improvement

The reporting features of the Pardot system could be improved to provide better and more data.

Use of Solution

We've been using it for three-and-a-half years in conjunction with Marketing Cloud, including Data.com and Pardot Marketing Automation.

Deployment Issues

We've had no issues with deployment.

Stability Issues

It's been very stable.

Scalability Issues

There are no issues scaling it.

Customer Service and Technical Support

Technical support is excellent. We have Salesforce Premier support.

Previous Solutions

We used a locally-produced CRM system. Salesforce’s constant innovation and ecosystem, not to mention that it meets every single one of our needs, made us choose that solution.

Initial Setup

It was relatively complex to set up. Designing the platform that paralleled our sales process required a consulting partner to help with that.

Implementation Team

A vendor-partner helped with the implementation.

ROI

Our ROI is huge, not just in cost avoidance, but also in increased sales.

Other Advice

Make sure you map out your sales process. Determine what is important for you, and make any process improvements before implementing the platform. You should always make the platform fit your process instead of the other way around. And work with an implementation partner.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
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