Pardot OverviewUNIXBusinessApplication

Pardot is the #6 ranked solution in our list of top Marketing Automation tools. It is most often compared to Oracle Eloqua: Pardot vs Oracle Eloqua

What is Pardot?
Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
Buyer's Guide

Download the Marketing Automation Buyer's Guide including reviews and more. Updated: September 2021

Pardot Customers
Arketi Group
Pardot Video

Pricing Advice

What users are saying about Pardot pricing:
  • "We pay about $4000 a month."
  • "The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."

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Diego-Torres
Founder at AT Vault
Real User
Top 5Leaderboard
Stable, with an easy initial setup and great technical support

What is our primary use case?

We primarily use Pardot to manage all of the marketing campaigns, to manage the main marketing, the social media posts, and to have a dashboard of campaigns and posts. It's the first contact with leads.

Pros and Cons

  • "It's easy to create email templates and landing pages."
  • "The solution lacks integration with Instagram, which is our top problem with the product."

What other advice do I have?

We are using the latest version of the solution currently. We are a consulting partner and we sell Salesforce licenses. I'd recommend the solution to other companies that need a marketing automation product. I'd rate the solution at an eight out of ten. We're mostly quite satisfied with the solution.
TJ
Technical Sales Representative at a tech services company with 11-50 employees
Real User
Top 5Leaderboard
Great tracking and automation of outbound messaging but quite expensive for smaller organizations

What is our primary use case?

We used the solution primarily for our interior sales team. It was used for outbound marketing and sales management.

Pros and Cons

  • "The tracking and automation of outbound messaging is the solution's most valuable aspect."
  • "The solution is quite expensive, at least, for smaller teams."

What other advice do I have?

We are Salesforce partners. At the time we were using the most up-to-date version. I'm not sure what the version number was. I don't know what version they're on right now. I'd advise a company needs to be a medium-sized entity or larger to get the most out of the solution. For smaller organizations, it may not be worth the price tag. In general, I would rate the solution at a seven out of ten. It was a good solution, however, it was out of our price range.
Find out what your peers are saying about Salesforce, SAP, Oracle and others in Marketing Automation. Updated: September 2021.
533,638 professionals have used our research since 2012.
Mohamed Abd Kader
Head of Enterprise Architecture at Mantrac Group
Real User
Top 5Leaderboard
Customizable, highly scalable, and reliable

What is our primary use case?

We are using Pardot as a marketing tool.

What is most valuable?

The most valuable feature is the customization of the solution.

For how long have I used the solution?

I have been using this solution for approximately two years.

What do I think about the stability of the solution?

Pardot is highly stable.

What do I think about the scalability of the solution?

Pardot is scalable, we have 300 employees and it has been performing well in our environment.

How are customer service and technical support?

The support is good in my experience.

How was the initial setup?

The installation is straightforward.

What's my experience with pricing, setup cost, and licensing?

The price of this solution is expensive. However, you are going to…
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Buyer's Guide
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