Optimization, the tweaking of your website with content, back links, images, blogs and other social media sources to increase traffic and rank favorably among the algorithm gods is the best practice for increasing your sales online–this process is often referred to as search engine optimization or “SEO”. Additionally, if you want to determine how you rank amongst your competition, here is a good place begin. However, don’t stop here in your quest to find your place on the internet highway, there are a plethora of other search engines such as Ask, AOL, Mywebsearch and more to test your ranking among the internet savvy. So how and where do you begin?
Do a performance test to see how well your website is currently ranking. Compuware’s Gomez provides instant testing to find your website’s performance problems http://bit.ly/websiteperformance. This quick analysis will provide you with valuable information regarding your content, how difficult or easy your website can be read, as well as other important factors that help you grade the performance of your site. Based on the analysis of the report you can make some simple adjustments to help increase the optimization of your site. There are several program from which you may choose to help automate the process of optimization, or, you may choose to hire a professional service that understands the process and will periodically revise or make recommendations for revisions as the algorithms tend to change without notice.