- Integration with other tools from Google like, Google Adwords, Tagmanager, etc.
- A lot of templates for dashboards and other custom reports are available in different forums.This will help in better reporting and as well as better analysis.
Tracking of the website visitors and web page analysis became an easy task.
There is a time lag of 4 hours for the tracking to get updated in the system.
Also, some sessions will not be tracked at all.