Google Analytics Pros and Cons

Google Analytics Pros

Oscar Alberto Paez Bencomo
Web analysis consultant at Arco2011, C.A
With Google Analytics, we obtain different metrics from all of the clients that enter our web environment.
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reviewer1276785
Head Of Product Management at a tech services company with 11-50 employees
The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited.
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jonathanbentz
Sr. Digital Marketing Strategist at Direct Online Marketing
As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking.
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Google Analytics Cons

Oscar Alberto Paez Bencomo
Web analysis consultant at Arco2011, C.A
Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section.
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reviewer1276785
Head Of Product Management at a tech services company with 11-50 employees
The sampling of data is definitely a pain point since we don't have an actual understanding of the data.
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jonathanbentz
Sr. Digital Marketing Strategist at Direct Online Marketing
An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking.
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