Google Analytics Pros and Cons

With Google Analytics, we obtain different metrics from all of the clients that enter our web environment.

The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited.

As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking.

Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section.

The sampling of data is definitely a pain point since we don't have an actual understanding of the data.

An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking.