High availability rate anywherem, anytime.
Periodic workloads options let me pay only for the time I have used it.
It is easy to backup database via BCP program or tools available on codeplex site.
It supports multiple languages such as Java, .NET, Ruby and PHP.
Room for Improvement:
Needs fast Internet connectivity.
Fear of being data being hacked or captured.
We moved our accounting database from an in-house SQL Server to MS Azure cloud and saw a significant increase in performance.
We can now connect to the database even while roaming and back it up anywhere, anytime.
Data replication services make it highly reliable and always available.