Eloqua10 is a great tool for marketing automation for both B2B and B2C companies. It easily integrates with SFDC or any other CRM system. The user interface is intuitive and continues to get better with each release. The platform incorporates a broad range of processes including lead scoring, segmentation, lead capture, email automation, and reporting. Product support is available and one of the best features of Eloqua. They also offer multiple classes to help new and experienced users better use their product, and have a users forum (Topliners) for customers to search for answers to questions and interact with Eloqua power users.
Room for Improvement:
Not suited for small companies. Pricing makes it better suited for mid-size firms and enterprises. However, if you can afford it, get it. Worth every penny.