Oracle Eloqua Review

The strongest marketing automation platform in the market


Valuable Features:

I love the breadth of marketing activities you can do and manage with Eloqua - lead and account scoring, lead management and nurturing, email marketing, hypersites/microsites, social components, reporting (ROI on marketing spend), event management and the list goes on. We needed a solution that could scale with our business - and it doesn't get better than Eloqua.

Room for Improvement:

Who doesn't want to pay less!

Other Advice:

A small team can operate at a large scale with Eloqua. We deployed it worldwide with success. We love the nurture system we were able to create with Eloqua.
**Disclosure: I am a real user, and this review is based on my own experience and opinions.
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author avatarit_user7665 (Network Engineer at a tech services company with 501-1,000 employees)
Consultant

Eloqua is primarily targeted towards outbound marketing and a bit difficult to handle when it
comes to deployment. It’s a well-known fact that outbound generates more traffic, but if someone is
looking for a product that can also handle in out marketing, there are many products out there in the
market that excel in this sub-domain.