I love the breadth of marketing activities you can do and manage with Eloqua - lead and account scoring, lead management and nurturing, email marketing, hypersites/microsites, social components, reporting (ROI on marketing spend), event management and the list goes on.
We needed a solution that could scale with our business - and it doesn't get better than Eloqua.
Room for Improvement:
Who doesn't want to pay less!
A small team can operate at a large scale with Eloqua. We deployed it worldwide with success. We love the nurture system we were able to create with Eloqua.