Google Analytics Reviews

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Real User
Dj, Emprendedor y Community Manager en Eventos CAR-YAN at a government
May 23 2018

What is most valuable?

Universal Analytics is the most reliable version, because it fixes errors of older versions and has more complete information about users.

How has it helped my organization?

Our organization has improved because we have solid data that we can use to analyze the impact of our public policies. Also, as a freelancer, it helps me to know if what I do as a DJ is liked or not by the people.

What needs improvement?

Sometimes, the statistics are not updated in real-time and it takes a little time. There are pages where it updates faster than others. If you do not use JavaScript, you will be invisible to Google Analytics. If you have the option of... more»
Real User
SEO Consultant: Small Businesses & Corporations at a marketing services firm with 51-200 employees
Sep 11 2016

What is most valuable?

As an SEO consultant, the most valuable features for me are the channel reporting, the AdWords module and the ability to download customized reports for each client's specific needs.

How has it helped my organization?

Google Analytics provides much insight into a business. Beyond just seeing ROI, Conversion Rates & Click Through Ratios.

What needs improvement?

Obviously, it would be better for SEO to really see which keywords were used to enter a site as opposed to (not provided) or (not set), but with customized landing page reports, you can still get some great insight into how customers are... more»
Find out what your peers are saying about Google Analytics vs Optimizely and others in Web Analytics.
283,583 professionals have used our research since 2012.
Real User
SEM(SEO-Organic & PPC Advertising(Adwords)),WEBSITE ANALYST,E-mail Marketing. at QR Solutions
Sep 05 2016

What is most valuable?

* Source and medium * Goal conversion * User location * User flow on site report * Average time on page * Bounce rate * Google Adwords & Webmaster tool integration * *

How has it helped my organization?

We found that the source and medium report is very useful when we are analyzing paid and organic campaign performance. It will clearly give a deep insight about the user location, bounce rate, goal conversion rate.

What needs improvement?

Some spam data messing up the analytics report. Google should remove spam data. When targeting multiple locations in a paid campaign, location wise data analyzing will be very useful. Google Analytics and Adwords sessions are messing up. Need... more»

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Find out what your peers are saying about Google Analytics vs Optimizely and others in Web Analytics.
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What is Google Analytics?

Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
Google Analytics customers
Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy

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