Google Analytics Reviews

4.0 out of 5 stars
Fcfc9ea9 5a44 490c bdca 09c950fca7c3 avatar
Real User
SEO Consultant: Small Businesses & Corporations at a marketing services firm with 51-200 employees
Sep 11 2016

What is most valuable?

As an SEO consultant, the most valuable features for me are the channel reporting, the AdWords module and the ability to download customized reports for each client's specific needs.

How has it helped my organization?

Google Analytics provides much insight into a business. Beyond just seeing ROI, Conversion Rates & Click Through Ratios.

What needs improvement?

Obviously, it would be better for SEO to really see which keywords were used to enter a site as opposed to (not provided) or (not set), but with customized landing page reports, you can still get some great insight into how customers are... more»
Krishna seo avatar 1434711321?1434711318
Real User
SEM(SEO-Organic & PPC Advertising(Adwords)),WEBSITE ANALYST,E-mail Marketing. at QR Solutions
Sep 05 2016

What is most valuable?

* Source and medium * Goal conversion * User location * User flow on site report * Average time on page * Bounce rate * Google Adwords & Webmaster tool integration * *

How has it helped my organization?

We found that the source and medium report is very useful when we are analyzing paid and organic campaign performance. It will clearly give a deep insight about the user location, bounce rate, goal conversion rate.

What needs improvement?

Some spam data messing up the analytics report. Google should remove spam data. When targeting multiple locations in a paid campaign, location wise data analyzing will be very useful. Google Analytics and Adwords sessions are messing up. Need... more»


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