IBM Watson Campaign Automation Overview

What is IBM Watson Campaign Automation?
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.

IBM Watson Campaign Automation is also known as IBM Marketing Cloud, IBM SilverPop.

Buyer's Guide

Download the Marketing Automation Buyer's Guide including reviews and more. Updated: May 2021

IBM Watson Campaign Automation Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
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it_user701487
Marketing Administrator and Member Web Support at a financial services firm with 201-500 employees
Vendor
Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports.

What other advice do I have?

Take your time implementing, get plenty of training, and have clarity in your questions during training.
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