HubSpot Marketing Hub Overview

HubSpot Marketing Hub is the #4 ranked solution of our top Marketing Automation tools. It is rated 3.0 out of 5 stars, and is most often compared to Salesforce Marketing Cloud: HubSpot Marketing Hub vs Salesforce Marketing Cloud

What is HubSpot Marketing Hub?
HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.
HubSpot Marketing Hub Buyer's Guide

Download the HubSpot Marketing Hub Buyer's Guide including reviews and more. Updated: November 2020

HubSpot Marketing Hub Customers
Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
HubSpot Marketing Hub Video

HubSpot Marketing Hub Reviews

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Allison Armstrong
VP Marketing at Igneous
Real User
Jul 3, 2019
Good form capabilities and integrates well, but the API capabilities are minimal

What is our primary use case?

We use this solution as a central marketing automation tool, integrated with SFDC CRM. We are also using HubSpot CMS but will be moving off of this soon.

How has it helped my organization?

HubSpot has been very useful for a startup when we didn't have marketing ops expertise. It provides basic email automation tools, leads capture/scoring, and integrates with SFDC.  

What is most valuable?

Their blog platform and form capabilities are very easy to use and integrate within our web site.

What needs improvement?

API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management.

For how long have I used the solution?

One and a half years.
reviewer1054386
User
Real User
Apr 3, 2019
It saves a lot of time

What is our primary use case?

We use it as a CRM and as a CMS.

How has it helped my organization?

It saves a lot of time. 

What is most valuable?

Marketing module Contacts Reports.  

What needs improvement?

Analytics system could be better.

For how long have I used the solution?

Still implementing.