Marketo Review
I like the email drip campaigns. It could be easier to set up and manage.


Valuable Features

Email drip campaigns

Improvements to My Organization

Automated customer outreach from sign up to upgrade

Room for Improvement

Easier to create/modify graphic driven templates

Need automatic 404 reporting for links included in content

Use of Solution

5 years

Deployment Issues

Takes time to setup and manage

Stability Issues

None

Scalability Issues

None

Customer Service and Technical Support

Customer Service:

8 out of 10

Technical Support:

8 out of 10

Previous Solutions

Manual solution with Constant Contact - easier to manage multiple campaigns in Marketo

Initial Setup

Architecture for the brand and organizing landing page domains/URLs took time

Implementation Team

In-house

ROI

Saves .5 man/year

Pricing, Setup Cost and Licensing

Varies

Other Solutions Considered

Hubspot

Pardot

Other Advice

Hire a Marketo certified consultant prior to install and launch.

Disclosure: I am a real user, and this review is based on my own experience and opinions.

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