Marketo Overview

Marketo is the #2 ranked solution in our list of top Marketing Automation tools. It is most often compared to Salesforce Marketing Cloud: Marketo vs Salesforce Marketing Cloud

What is Marketo?

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Buyer's Guide

Download the Marketing Automation Buyer's Guide including reviews and more. Updated: June 2021

Marketo Customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Marketo Video

Pricing Advice

What users are saying about Marketo pricing:
  • "I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."
  • "The licensing cost usually depends on the users."
  • "The solution is expensive compared to others."

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Manjunatha OK
Marketo Consultant at Webtech software servies
Real User
Top 5Leaderboard
Helpful in converting leads to customers and has good integration with CRM

What is our primary use case?

Marketo is used for creating landing pages and sending email newsletters. It is mostly used for engaging the leads more and sending invitations and offers. There is also a program where region-wise, people get a notification whenever there is a new lead. I work with Salesforce integration with customs fields in the backend. I mainly work on the entire thing, that is, from designing to coding to implementation. I have one or two members who provide support in designing assets just in case if I need support. I focus on the designing aspects through Design Studio of Marketo, where I plan for the… more »

Pros and Cons

  • "It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
  • "I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."

What other advice do I have?

I would definitely recommend this solution. The confidence that I got from working on Marketo is tremendous. Many people do not get the opportunity to work on it. It is a very important solution for any developer where your competition is less, and you learn new things. You will not be able to get out without purchasing the software. We plan to increase its usage. It is the most used automation software in global MNCs. The cost could be the only issue why some small companies move away to some other software, but considering the features it offers, it provides value for money. I would rate…
AD
Founder at Kav Interactive
Real User
Top 20Leaderboard
Detailed email tracking that is stable and has good support

What is our primary use case?

We are service providers for different customers. We provide them with our services such as managing their campaigns, creating email templates, and lining page templates. We are using this solution for email templates, API-based work, custom integrations, and campaign management. We are also using it for live events, webinars, roadshows, and life cycle management as well.

Pros and Cons

  • "The most valuable features are the Marketo emails, both sending and tracking."
  • "Its APIs need to be more flexible because there are some things that are not available in the API."

What other advice do I have?

I would recommend Marketo to others who are interested in using this solution. I would rate this product a nine out of ten.
Find out what your peers are saying about Adobe, Salesforce, SAP and others in Marketing Automation. Updated: June 2021.
521,189 professionals have used our research since 2012.
ML
Digital Transformation specialist at a tech services company with 201-500 employees
Real User
Top 20Leaderboard
Useful features, drives sales, gives qualified leads, and reliable

What is our primary use case?

We use the solution for marketing automation such as email marketing and lead aggregation.

Pros and Cons

  • "The smart campaign looks quite interesting and useful."
  • "Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."

What other advice do I have?

When it comes to sales I think this solution is more suitable but if you want a solution for marketing I believe Salesforce is better. Look at your companies culture, and into the teams to see which one has more influence, the sales, or the marketing team, then decide from there. I rate Marketo an eight out of ten.
Muhammad Ardhin
User
Real User
Top 20Leaderboard
Smart Campaigns and other features form the backbone of our digital marketing operations

What is our primary use case?

With Marketo as the core strength, I have led numerous Marketing Automation projects from end to end. I have analyzed business requirements for MAP implementation, configured database setup, worked on SSL implementation, handled system integration, coded Email and Landing Page Templates, configured analytics setup, and led more than five hundred campaign projects.

How has it helped my organization?

Marketo is the backbone for our company's Digital Marketing operations.

What is most valuable?

The most valuable feature of this solution is Smart Campaigns. It is very easy to use and very powerful too.

What needs improvement?

Marketo should give more power to the users for data manipulation. Marketo sees data in terms of Leads and Campaigns, which is…
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