What is CRM Customer Engagement Centers?
We asked IT Central Station users what they thought the most essential aspects of a CRM Customer Engagement Center was, and this is how they responded: As with most technology the CRM CEC needs to be comfortable and easy to use, adapting to the varying needs of the user. This includes the flexibility to integrate with other data sources and to generate customized results. Equally important was the ability to track and support customer journeys from beginning to end, monitoring performance, and delivering intuitive reports automatically. Finally, being able to monitor meaningful pipeline status mattered to some users as well.