Marketing Resource Management Features

Read what people say are the most valuable features of the solutions they use.
Andray Sander uses SAP CRM
Mobile Application Developer at a tech services company with 11-50 employees
I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales. View full review »
Kc Cox uses Marketo
Growth Strategies and Demand Generation Consultant at a marketing services firm with self employed
I like the integration with Salesforce. View full review »
Eitan Rapps uses Marketo
Marketing at Kenes Group
* Can segment the database in a number of ways. We can target leads based on where they came from, what they did in the emails, and what they did on the website. * Automation ability: Allows us to build marketing flows that send automated emails based on user actions. * Lead scoring: Helps us find the most relevant leads based on source and behavior. View full review »
Mark Beebe uses Marketo
Marketing Campaign Manager with 51-200 employees
Marketo makes it easy to stay in contact with our base of customers, prospective customers, and partners. The ability to quickly build and automate complex scenarios, create dynamic lists, and analyze campaign results is invaluable. View full review »

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